Tuesday, 12 August 2014

Blogging 101: Communicating With Brands

Blogging advice tips 101 communicating with brands blogger bloggers youwishyou

When I first started blogging, I never thought that my blog would get to the stage where I would find myself communicating and working with brands. Working with brands has been an amazing part of blogging; I've been lucky enough to meet lovely people, represent gorgeous brands and have some all round exciting and fun opportunities. Blogging allows you to develop a lot of skills such as writing, photography and communication and I've learnt a fair amount about etiquette when communicating with brands since first starting my blog where I never thought I'd have to. 

#1 Find the Right Balance Between Formal and Friendly 

Whilst a brand doesn't necessarily want to be addressed like "Hiyaaa, u alright babe?", it's good to show personality and warmth when talking to a brand; you don't want to sound too wooden and serious. The majority of brands actually like working with bloggers because of the personal, informal and fun nature of blogging but don't forget that you are communicating with a brand not your best friend. Always be polite, double check your grammar and don't use slang but do be friendly, hospitable, enthusiastic and a general easy and delightful person to talk to.

#2 Don't Be Afraid To Say No

If you feel that a brand isn't appropriate for your blog, don't be afraid to politely decline a collaboration. I know that when opportunities arise you always want to be able to take them, but be sure to evaluate whether the brand is suited for your blog niche and whether your readers would value what this brand have to offer before making a decision. They'll be plenty more opportunities in the future, so don't be pressured to say yes to something you feel isn't on the same wavelength as your blog just for the sake of working with a brand. 

Likewise, if a proposition a brand has made doesn't seem reasonable (eg. "We'd like you to write about our brand, here's a press release"), don't be afraid to decline or try to come to an agreement that you feel is more suitable. Blogging takes time and I know a lot of us put huge amounts of effort into each of our posts, so if a brand asks a big or time consuming job of you, it's not unreasonable or greedy to ask for payment; it's fair. 

#3 There's Nothing Wrong With Making The First Move

Is there a particular brand you want to work with? Email them! There's nothing wrong at all with making the first move in the blogger/brand relationship. Brands only have a limited amount of time to select bloggers to work with and they'd probably appreciate you putting yourself on their radar. Being proactive and using your initiative is a massively attractive quality to any brand and/or employer, so don't be afraid to use it, the worst thing that happens is they say no. 

#4 Recommend Others

If you feel a brand isn't appropriate for your blog, maybe you have a blogger friend who's blog is more suited to it? Other bloggers will really appreciate your recommendation as it shows a lot of thoughtfulness, supportiveness and will improve your relationship with other bloggers which is always important. As well as helping out a fellow blogger, recommendation is also helpful for brands as they may not have the time themselves to seek out an appropriate blogger to connect with. They will see and remember your willingness to help others and maybe even recommend you to another brand in the future.

#5 There's More To Blogging Than Followers

If you don't feel like your blog following is huge (I certainly don't think mine is!), don't let this be the only selling factor for your blog. If you have a great relationship with your readers, you take gorgeous photos or you have a fabulous presence on another social media outlet such as Twitter or Instagram, then show these things off. There's so much more to blogging than just the amount of followers you have, so don't let that be the only positive you can derive from your blog when communicating with a brand. 

SHARE:

52 comments

  1. Really fab tips!! Particularly the not being afraid to say no. Some bloggers recommend accepting anything no matter what but sometimes you get unreasonable requests or ones that just don't for your 'brand' and you have to be true to yourself :) xoxo

    http://sweetheartfashionx.blogspot.co.uk

    ReplyDelete
    Replies
    1. Exactly, you have a responsibility to your readers and yourself! Xx

      Delete
  2. I would accept anything related to my blog but I'd never just accept something that isn't related at all. Great tips!
    xxx | daisydaisyxxo

    ReplyDelete
  3. I haven't really works with brands yet so this a really useful post IF that ever becomes an option! Thank you so much for sharing, its nice to know things like this in advance.

    Suitcase and Sandals Blog - Travel, Lifestyle and Fashion xx

    ReplyDelete
    Replies
    1. Good luck to you when you do start working with brands chick! Xx

      Delete
  4. I've only just really started working with brands occasionally, but I've had a few recently that I've declined because they just didn't seem right for my blog. Great tips thanks :)

    India / Touchscreens & Beautyqueens

    ReplyDelete
    Replies
    1. It's always important to keep your blog true to you! Xx

      Delete
  5. Really helpful. Thank you!

    www.mimileighmacy.blogspot.co.uk

    ReplyDelete
  6. Great tips! Thanks for sharing!

    blousesandblush.com

    ReplyDelete
  7. Great tips. I just started my own blog so any information I can get is really helpful :)

    loveonceuponadream.blogspot.ie

    xoxo

    ReplyDelete
  8. This advice is really helpful! When I first started out I would say yes to everything because I was just flattered they'd noticed me, but these days I only collaborate if it's suited to my blog :) xx

    http://bethht.blogspot.co.uk/

    ReplyDelete
  9. I totally agree with everything you just said! Great tips!

    Much love xxx
    CHRISTINANISTA.COM

    ReplyDelete
  10. Great advice, I've only worked with a small number of brands but I went in completely blind and didn't know what to expect!
    sophielfarrell.blogspot.co.uk
    x

    ReplyDelete
  11. This was lovely to read ! So far I've only worked with a couple of brands some who have been genuine and reasonable and some who haven't! It's definitely hard to say no but it can be so worth it if you feel like the brand would not appeal to your readers!! <3

    thechinadolldiaries.blogspot.co.uk

    xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx

    ReplyDelete
  12. This is so helpful, I'm always a bit worried about making the first move with brands, but you're right, they might actually appreciate it.

    Jenn
    Photo-Jenn-ic

    ReplyDelete
    Replies
    1. Exactly, have more faith in yourself! Xx

      Delete
  13. This was a really helpful blog post. I don't feel like I could contact brands just yet but I look forward to feel I feel like I can. So thank you, it has been really helpful.
    www.kirsty-y.blogspot.co.uk
    x

    ReplyDelete
    Replies
    1. I'm really glad it was helpful lovely :) xx

      Delete
  14. Awesome tips :) Definitely would say to be friendly and if a brand doesn't want to send anything not to bash them. Sometimes it's gotta be the right fit for both sides. Thanks so much! :))
    http://prettyloved.wordpress.com

    ReplyDelete
    Replies
    1. Yeah definitely, that is good advice :) xx

      Delete
  15. great tips! it was really helpful :) xx

    www.sparklethiscity.blogspot.com

    ReplyDelete
  16. great tips :) super helpful for a newcomer!

    Hayley x

    www.fashionwilleatitself.blogspot.co.uk

    ReplyDelete
  17. Great post. I only just started blogging so communicating with brands is a bit of a far from my bed show but it's still nice to read information like this.

    www.hiiamcherry.wordpress.com

    ReplyDelete
  18. Thank you for writing this post, I found it so helpful. I actually got my first offer from a brand today and I just don't think it suits my blog and I doubt my readers will be interested, spent ages contemplating whether to ignore it or reply and say no.

    xo Claire

    http://glowta.blogspot.ie/

    ReplyDelete
    Replies
    1. Aw good! Glad it was helpful. Decisions regarding brands can be difficult but you just have to keep in mind your blog image and your readers expectations at all times xx

      Delete
  19. Great advice!! I recently just started blogging and I'm hooked on it! Working with brands would be an amazing opportunity if I ever get the chance lol! Thanks for writing this (:

    http://t0pnotchbeauty.blogspot.jp

    ReplyDelete
  20. Great post! I started blogging at the beginning of the year but I'm really starting to get into it now. Your right, it takes time to build your blog and write your posts. I hope I can work with brands in the future but for now, I'm just gonna sit back with my laptop and do what I love doing :)

    Emma | The Fashion Six

    ReplyDelete
  21. Great tips! I've recently started blogging & was shocked to be contacted by a brand so early on. I was nervous that I would do or say the wrong thing but now I'll have a reference to guide me - thank you! Xx

    www.whentaniatalks.blogspot.co.uk

    ReplyDelete
  22. Really great tips! It's just about being brave and confident! I'll definitely be putting these into action in future.
    Tash | Ballet, Dance & Fitness

    ReplyDelete
  23. You've literally answered all the questions that I've had about PR! Thank you so much! I also have a blogger friend who I met through uni and she said wait until you have around 50 followers before asking brands, if anyone wanted a gauge!

    http://cottonandcandie.blogspot.co.uk/

    ReplyDelete
    Replies
    1. Yay! Thanks so much for the advice :) xx

      Delete
  24. Great tips, really interesting to find out about this sort of thing

    ReplyDelete
  25. Really helpful! I've only just started communicating with brands, so I've come across this post at the right time :)

    Emma xx

    ReplyDelete
  26. These are some really great tips! I wll definitely keep these in mind

    Candice | Beauty Candy Loves
    ♥♥♥

    ReplyDelete
  27. This is a great post! I consider myself relatively new to the blogging world, and always feel like I should say yes to any brand that is interested in working with me, but I think some brands try to take advantage of a newbies' naivety...saying NO is definitely one I will be working on.
    Much Love Aj xx

    ReplyDelete

Blogger templates by pipdig